Updated May 2026 · 15 platforms reviewed

Guest Post Marketplace Comparison.
15 platforms, side by side.

A structured comparison of the major guest post marketplaces by starting price, publisher count, vetting process, metrics shown, content model, and link guarantee. No affiliate ranking, no aggregate star reviews, full disclosure that we run one of them.

  • 15 marketplaces compared
  • 7 evaluation criteria
  • Methodology disclosed
  • No affiliate ordering

How we compared them

Every marketplace below is evaluated against the same seven criteria. Sources are public pricing pages, publisher count claims from each vendor, and our own purchasing experience where applicable.

Disclosure. Adbassador is a guest post and ad marketplace that we operate. We are listed first in alphabetical order, not ranked first. We did not exclude direct competitors. Competitor data is sourced from their own published claims at the time of writing.

The seven criteria

  • Starting price. Lowest publicly listed placement price, USD.
  • Publisher count. Vendor-claimed inventory at the time of writing.
  • Model. Self-serve marketplace, fully managed agency, or both.
  • Vetting. How sites are reviewed before listing (manual, automated, none disclosed).
  • Metrics shown. Which third-party site metrics buyers can filter or sort by.
  • Link guarantee. Replacement or refund terms if the placement is removed.
  • Format range. Guest posts only, link insertions, or multi-format (banners, PR).

We did not assign star ratings or “best of” tiers. Marketplaces serve different buyer profiles: a self-serve $5 placement is not directly comparable to a $200 fully managed outreach campaign. Use the comparison to filter by what matters to you.

The comparison table

Listed alphabetically. Scroll horizontally on mobile. Prices are starting points; most marketplaces have placements ranging up to $500 or more.

Marketplace Starting Price Publishers Model Vetting Metrics Shown Link Guarantee
AdbassadorUs $5 800+ Self-serve, multi-format Manual review, ~50% rejected DR, traffic, niche, country, sample Editorial QA before live, 96% live in 48h
Adsy $40 6,000+ Self-serve marketplace Vendor-vetted DA, traffic 90-day refund window
INSERT.LINK $30 8,000+ Self-serve, link insertions only Light vetting DA, traffic, niche None disclosed
Accessily $15 10,000s (large) Self-serve Light, automated DA, DR, traffic, spam score None disclosed
Collaborator.pro $60 35,000+ Self-serve marketplace Vendor-vetted DA, DR, traffic None disclosed
Link Publishers $30 28,000+ Self-serve marketplace Light vetting DA, DR, traffic 90-day replacement
Serpzilla $20 100,000+ link spots Self-serve, rentals + permanent Bulk database, minimal review DA, DR, traffic Replacement on rentals
The HOTH $100 Curated outreach pool Fully managed Internal team review DA, traffic 12-month replacement
Loganix $200 Outreach-based Fully managed Curated, internal team DA, DR, traffic Refund if not placed
FatJoe $40 Database + outreach Both managed and self-serve Light vetting DA, traffic Varies by product
GuestPostNow $5 110,000+ unique sites Self-serve marketplace Minimal DA, DR, spam, traffic 6 to 12 month replacement
VefoGix $5 84,600+ Both self-serve and managed Not disclosed DR, DA, SEMrush AS, traffic, dofollow, age, country Monitoring only, no replacement
GetMeLinks $160 Outreach (undisclosed pool) Fully managed Internal team, DR + traffic Ahrefs DR, traffic 12-month replacement
Linkee.ai $80/mo 12M+ prospect database Self-serve SaaS, do-it-yourself outreach AI filtering removes PBNs DA, spam, word count, language, niche, contact emails None (you run outreach)
GuestPostOn $20 Newer, growing Self-serve marketplace DNS + GSC + email + manual + 90-day re-check DA, DR, spam, traffic, backlinks, age None disclosed

Per-marketplace breakdown

One paragraph plus key facts for each platform. Useful when you have a shortlist of two or three and want a quick read on how they actually operate.

Adbassador From $5

A vetted multi-format ad marketplace: guest posts, link insertions, banner ads, and press releases. Manual editorial review on every site listing, and roughly half of publisher applications get rejected.

Publishers
800+ vetted
Model
Self-serve, multi-format
Vetting
Manual, ~50% rejection rate
Metrics
DR, traffic, niche, country, sample
Turnaround
96% live within 48 hours
Guarantee
Editorial QA before publish

Best for: buyers who want a vetted self-serve marketplace with multiple ad formats and fast turnaround at entry-level prices.

Adsy From $40

Mid-sized self-serve marketplace with a 90-day refund window. Sites are vendor-vetted but the inventory size means quality varies by listing. Useful if refund policy matters more than absolute price.

Publishers
6,000+
Model
Self-serve marketplace
Vetting
Vendor-vetted
Metrics
DA, traffic
Turnaround
7 to 14 days typical
Guarantee
90-day refund

Best for: buyers who want refund protection and a moderate inventory at mid-range prices.

INSERT.LINK From $30

Specialist link-insertion marketplace (no new guest posts). You add a link to an existing published page. Good if you already have content angles in mind and just need contextual links from real domains.

Publishers
8,000+
Model
Self-serve, insertions only
Vetting
Light
Metrics
DA, traffic, niche
Turnaround
3 to 7 days
Guarantee
None disclosed

Best for: buyers who specifically want link insertions on aged content rather than fresh guest posts.

Accessily From $15

Large self-serve marketplace with extensive metric filtering, but lighter vetting than mid-tier platforms. Worth a look if you want to filter aggressively on spam score and DR yourself.

Publishers
Tens of thousands
Model
Self-serve
Vetting
Light, automated
Metrics
DA, DR, traffic, spam score
Turnaround
Varies by site
Guarantee
None disclosed

Best for: buyers comfortable doing their own metric-based filtering at scale.

Collaborator.pro From $60

One of the largest self-serve marketplaces by inventory. Vetting is vendor-controlled but inventory size means the quality range is wide. Useful when you want a deep catalog to filter through.

Publishers
35,000+
Model
Self-serve marketplace
Vetting
Vendor-vetted
Metrics
DA, DR, traffic
Turnaround
7 to 14 days
Guarantee
None disclosed

Best for: buyers who want maximum inventory size and are willing to filter heavily.

Link Publishers From $30

Mid-priced marketplace with a 90-day replacement guarantee. Inventory leans toward medium-DR general blogs. The replacement window is the main differentiator at this tier.

Publishers
28,000+
Model
Self-serve marketplace
Vetting
Light vetting
Metrics
DA, DR, traffic
Turnaround
Varies
Guarantee
90-day replacement

Best for: buyers who value link replacement guarantees over price.

Serpzilla From $20

Massive bulk database with both link rentals (monthly fee) and permanent placements. The rental model is unusual in this space and only makes sense for short-term campaigns. Vetting is minimal.

Publishers
100,000+ link spots
Model
Self-serve, rentals and permanent
Vetting
Bulk database
Metrics
DA, DR, traffic
Turnaround
Varies
Guarantee
Replacement on rentals

Best for: buyers who specifically want rental link models or massive bulk volume.

The HOTH From $100

Fully managed agency with curated outreach. You don’t browse a marketplace, you order a tier and they place. Premium pricing reflects the managed component, plus a 12-month link replacement window.

Publishers
Curated outreach pool
Model
Fully managed
Vetting
Internal team review
Metrics
DA, traffic
Turnaround
4 to 8 weeks
Guarantee
12-month replacement

Best for: buyers who want done-for-you placement and don’t want to evaluate publisher inventory themselves.

Loganix From $200

Premium fully managed link building. Higher price point reflects manual outreach, curated targets, and refund-if-not-placed terms. Used by agencies who resell and need predictable placement quality.

Publishers
Outreach-based
Model
Fully managed
Vetting
Curated, internal team
Metrics
DA, DR, traffic
Turnaround
4 to 6 weeks
Guarantee
Refund if not placed

Best for: agencies and high-budget buyers who want managed quality with refund protection.

FatJoe From $40

Hybrid platform with both managed packages and self-serve options. Inventory is a mix of database listings and outreach targets. Mid-tier pricing with broad service coverage.

Publishers
Database + outreach
Model
Both managed and self-serve
Vetting
Light vetting
Metrics
DA, traffic
Turnaround
7 to 14 days
Guarantee
Varies by product

Best for: buyers who want to mix managed and self-serve in the same vendor.

GuestPostNow From $5

Bulk self-serve marketplace with one of the largest inventories in the comparison. Vetting is minimal, so quality range is wide, but the 6 to 12 month replacement guarantee on links offsets some of that risk.

Publishers
110,000+ unique sites
Model
Self-serve marketplace
Vetting
Minimal
Metrics
DA, DR, spam, traffic
Turnaround
Varies by site
Guarantee
6 to 12 month replacement

Best for: high-volume buyers who want bulk inventory and a long replacement window.

VefoGix From $5

Large hybrid platform offering both self-serve marketplace and managed services. The metric filter set is the most extensive in this comparison (eight criteria including SEMrush AS and country), though vetting policy is not publicly disclosed.

Publishers
84,600+
Model
Self-serve and managed
Vetting
Not disclosed
Metrics
DR, DA, SEMrush AS, traffic, dofollow, age, country
Turnaround
~2 days
Guarantee
Monitoring only

Best for: buyers who want fine-grained metric filtering and fast self-serve placements.

GetMeLinks From $160

Fully managed outreach service with internal vetting on DR and traffic. Premium price point comparable to Loganix and HOTH, with a 12-month replacement guarantee. Inventory pool is not publicly browsable.

Publishers
Outreach (undisclosed)
Model
Fully managed
Vetting
Internal team
Metrics
Ahrefs DR, traffic
Turnaround
~3 weeks
Guarantee
12-month replacement

Best for: buyers who want managed outreach with strong replacement terms.

Linkee.ai From $80/mo

Different model entirely: a SaaS prospecting tool with a 12M+ database, AI-driven PBN filtering, and contact emails. You pay a monthly fee and run your own outreach. No placement guarantee because you’re the one negotiating.

Publishers
12M+ prospects
Model
Self-serve SaaS
Vetting
AI filtering removes PBNs
Metrics
DA, spam, word count, language, niche, emails
Turnaround
Depends on response rates
Guarantee
None (you run outreach)

Best for: in-house teams with outreach capacity who want prospect data, not placement.

GuestPostOn From $20

Newer marketplace with the most thorough disclosed vetting process: DNS verification, GSC ownership check, email verification, manual review, and a 90-day re-check. Inventory is smaller because of that filter.

Publishers
Newer, growing
Model
Self-serve marketplace
Vetting
DNS + GSC + email + manual + 90-day
Metrics
DA, DR, spam, traffic, backlinks, age
Turnaround
~31 hour response
Guarantee
None disclosed

Best for: buyers who prioritize verification depth over inventory volume.

Frequently asked questions

What is a guest post marketplace?

A guest post marketplace is a platform where advertisers can buy sponsored articles, link insertions, or other content placements on third-party websites at listed prices. Marketplaces aggregate publisher inventory so buyers can filter, compare, and purchase without manual outreach.

How do guest post marketplaces differ from managed link building agencies?

Marketplaces are self-serve: you browse listings, filter by metric, and order. Managed agencies do outreach on your behalf, charge more, and typically take 4 to 8 weeks per placement. Some platforms (FatJoe, VefoGix) offer both models. The HOTH, Loganix, and GetMeLinks are agency-only.

Are guest post marketplaces safe for SEO?

It depends on the marketplace. Manually vetted marketplaces (Adbassador, GuestPostOn) reject low-quality and PBN sites at intake. Bulk databases with minimal vetting carry more risk because you may end up linking from spam-tagged domains. Always check spam score and the publisher’s outbound link profile before placing an order.

What is the cheapest guest post marketplace?

Adbassador, GuestPostNow, and VefoGix all start at $5 per placement. Pricing scales with site DR and traffic, so a $5 entry point on any of these will be a low-DR site. Mid-DR placements in the $50 to $150 range are more comparable across marketplaces.

What does “vetting” actually mean across these platforms?

Vetting varies widely. Manual review (Adbassador, GuestPostOn) means a human checks each site for PBN signals, real traffic, and editorial quality before listing. Light or automated vetting checks DA, DR, and spam thresholds. “Not disclosed” means the platform does not publish its review process. Bulk databases (Serpzilla) skip vetting and rely on metric filters.

What is a link guarantee?

A link guarantee is the marketplace’s policy if your placed link gets removed by the publisher within a stated window. The HOTH and GetMeLinks offer 12-month replacement. Link Publishers and GuestPostNow offer 90-day or 6 to 12 month replacement. Adbassador focuses on editorial QA before publish so removals are rare; refund and replacement are handled case by case.

Should I use a self-serve marketplace or a managed agency?

Self-serve is faster and cheaper if you can evaluate publisher metrics yourself: DR, traffic, niche fit, outbound link profile. Managed agencies are worth the premium when you need outreach to sites that aren’t on any marketplace, when you have no time to filter listings, or when you need predictable monthly placement volume from a fixed budget.

How long does a guest post placement take?

Self-serve marketplaces: 2 to 14 days depending on the publisher’s editorial backlog. Adbassador reports 96% of orders live within 48 hours. Managed agencies (HOTH, Loganix) take 4 to 8 weeks because they include outreach, negotiation, and content production.

Why is Adbassador listed first in this comparison?

Alphabetical order. We did not exclude direct competitors and we did not assign rank-based scores. The methodology section above discloses that we operate Adbassador. Use the seven-criteria table to filter by what matters to your campaign.

Do these marketplaces accept all niches?

Most marketplaces restrict adult, gambling, CBD, crypto, and pharma to specific publishers who allow those niches, often at premium prices. General B2B, SaaS, ecommerce, finance, and lifestyle niches are accepted across all 15 platforms. Always check the niche filter on the platform before assuming inventory exists.

Skip the comparison. Start with the vetted one.

Adbassador is a self-serve marketplace of 800+ manually reviewed publishers. Guest posts, link insertions, banner ads, and press releases from $5. Browse, filter, and buy without sales calls or quote forms.

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